CRT026736 Project SUN COMBINED v10 - page 9

9
EUROPEAN MARKET OVERVIEW
Price rises in many countries in the eastern EU resulted in narrowing
price gaps within the EU, but wider price and tax differences with non-EU
countries
Notes:
(a) For countries not included in the EU Tax Tables, participating manufacturer estimates based on the price of the most-
sold brand have been used
(b) Price rises in Belarus have been lower than those of neighbouring EU markets. This may be driving cross border flows
(c) Average prices in Ukraine and Russia measured in Euros will be affected by sizeable currency devaluations
Source: (1) EU Tax Tables and pricing information on most-sold brands outside of EU
PROJECT SUN
EXECUTIVE SUMMARY
Map denotes weighted average prices for a pack of 20 cigarettes - End of 2014
(1)(a)(b)(c)
Andorra
France
Belgium
Lux.
Neth.
Spain
Portugal
United Kingdom
Denmark
Switzerland
Germany
Austria
Czech Rep.
Poland
Slovakia
Hungary
Slovenia
Croatia
Bosnia
and
Herz.
Romania
Ukraine
Moldova
Bulgaria
Albania
Montenegro
Turkey
Cyprus
Italy
Iceland
Norway
Sweden
Finland
Estonia
Latvia
Lithuania
Russia
Belarus
Russia
Georgia
Arm
Syria
Lebanon
Israel
Jordan
Saudi
Egypt
Libya
Tunisia
Algeria
Morocco
Serbia
Macedonia
Greece
Malta
Canary
Islands
Ireland
Key:
EU countries
Non- U countries
@
0.91
@
5.01
@
5.45
@
11.02
@
0.63
@
0.68
@
3.00
@
2.82
@
2.46
@
3.07
@
9.01
@
9.09
@
5.49
@
4.37
@
2.79
@
4.13
@
1.97
@
2.94
@
2.41
@
4.14
@
3.64
@
6.74
@
4.07
@
4.52
@
5.13
@
0.60
@
1.70
@
2.42
@
5.84
@
6.64
@
2.78
@
4.36
@
3.00
@
3.28
@
5.31
@
4.33
@
1.62
@
1.79
@
1.06
@
2.89
@
1.91
@
3.41
© 2015 KPMG LLP, a UK limited liability partnership, and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity.
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