CRT026736 Project SUN COMBINED v10 - page 7

7
PROJECT SUN
EXECUTIVE SUMMARY
EUROPEAN MARKET OVERVIEW
Overall consumption of EU counterfeit and contraband declined from
10.5% to 10.4%
ND(L) and C&C share of total consumption 2009-2014
(1)(a)(b)(c)
Notes:
(a) 2013 and 2014 share of consumption and volume includes Croatia
Source: (1) EU Flows Model 2009 - 2014
ND(L) AND C&CVOLUMES (BN CIGARETTES)
2009
2010
2011
2012
2013
2014 2013-14%
ND(L) volume
25.0
23.7
23.3
24.8
27.8
29.7
6.7%
C&C volume
61.1
64.2
65.3
65.7
58.6
56.6
(3.3%)
Share of consumption (%)
0%
5%
10%
15%
20%
2009
2010
2011
2012
2013
2014
3.7%
3.7%
3.7%
8.9%
9.9%
4.2%
5.0%
10.4%
5.4%
12.6%
14.1%
13.5%
15.2%
15.5%
15.8%
11.1%
10.5%
10.4%
Non-domestic legal (ND(L))
Counterfeit and
Contraband (C&C)
ND(L) is rising due to
increased legitimate intra-
EU border sales
© 2015 KPMG LLP, a UK limited liability partnership, and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity.
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