CRT026736 Project SUN COMBINED v10 - page 3

© 2015 KPMG LLP, a UK limited liability partnership, and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity.
GLOSSARY
3
PROJECT SUN
GLOSSARY
GLOSSARY
Average Daily
Consumption
Daily average consumption by the adult population
BAT
British AmericanTobacco plc
Bn
Billion
C&C
Counterfeit and Contraband, including IllicitWhites
CAGR
Compound Annual Growth Rate
Cigarette
Any factory-made product that contains tobacco and is intended to be burned under ordinary conditions
of use
Cigarillos
A short, narrow cigar, which, like cigarettes, is often machine-made and sold in packs
Consumption
Actual total consumption of cigarettes in a market, including Legal Domestic Consumption (LDC)
and illicit products as well as those legally purchased overseas
Contraband (CB)
Genuine products that have been either bought in a low-tax country and which exceed legal border
limits or acquired without taxes for export purposes to be illegally re-sold (for financial profit) in a
higher priced market
Counterfeit (CF)
Cigarettes that are illegally manufactured and sold by a party other than the original trademark
owner. In this report, counterfeit volumes are reported from the participating manufacturers of BAT,
ITL, JTI and PMI. No other counterfeit is included in the volumes reported due to lack of information
Country of origin
Country fromwhich the packs collected are deemed to have originated.This is determined by either
the tax stamp on the pack or in cases where tax stamp is not shown, on the health warning and
packaging characteristics
DomesticWhites
DomesticWhites are packs of domestic market variant, but those that are priced below the
minimum tax yield.These products are treated as having not been legally sold in the country in
question, and have therefore been reclassified as non-domestic
Duty Free
Cigarettes bought without payment of customs or excise duties. Consumers may buy Duty Free
Cigarettes when travelling into or out of the EU (including Switzerland and Norway) by land, air or
sea at legal Duty Free shops
EPS
Empty Pack Survey
EU
European Union
EU Flows Model
The primary methodology for measuring consumption in a market.The model has been developed
by KPMG on a bespoke basis for the specific purpose of measuring inflows and outflows of
cigarettes in the scope of this project
Green Leaf
Uncut dried tobacco leaf, which smokers cut themselves
IllicitWhites
Cigarettes that are usually manufactured legally in one country/market but which the evidence
suggests have been smuggled across borders during their transit to the destination market under
reviewwhere they have limited or no legal distribution and are sold without payment of tax
IMS
In Market Sales (the primary source of legal domestic sales volumes)
Inflows/Outflows
Inflows of non-domestic product into a market / outflows of product from a market
ITL
ImperialTobacco Limited
JTI
JT International SA
LDC
Legal Domestic Consumption is defined as Legal Domestic Sales (LDS) net of outflows
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