CRT026736 Project SUN COMBINED v10 - page 11

11
PROJECT SUN
EXECUTIVE SUMMARY
EUROPEAN MARKET OVERVIEW
Illicit Whites were a growing component of C&C, comprising 37% of C&C
in 2014
Source: (1) EU Flows Model 2009 - 2014
IllicitWhites brand flows,Volume - 2014
(1)
EU C&C composition - 2009-2014
(1)
Andorra
France
Belgium
Lux.
Neth.
Spain
Portugal
UnitedKingdom
Ireland
Denmark
Switzerland
Germany
Austria
CzechRep.
Poland
Slovakia
Hungary
Slovenia
Croatia
Bosnia
and
Herz.
Romania
Ukraine
Moldova
Bulgaria
Albania
Montenegro
Turkey
Cyprus
Italy
Iceland
Norway
Sweden
Finland
Estonia
Latvia
Lithuania
Russia
Belarus
Russia
Kazakhstan
Georgia
Armenia
Azerbaijan
Iran
Iraq
Syria
Israel
Jordan
SaudiArabia
Egypt
Libya
Tunisia
Algeria
Morocco
Serbia
Macedonia
Greece
Malta
Key:
Over 1.5 billion
1-1.5 billion
0.5-1 billion
Under 0.5 billion
Not part of study
0%
20%
40%
60%
80%
100%
2009
2010
2011
2012
2013
15.4%
12.7%
22.6%
26.0%
33.2%
37.4%
87.3%
5.8%
61.1
64.2
65.3
65.7
58.6
77.4%
84.6%
74.0%
61.0%
2014
6.6%
56.6
56.0%
Counterfeit
Illicit Whites
Contraband
Volume (bn cigarettes)
0.03bn
0.14bn
0.21bn
0.53bn
1.73bn
0.14bn
0.03bn
2.58bn
0.05bn
0.01bn
3.09bn
1.33bn
0.03bn
0.48bn
2.53bn
1.12bn
0.01bn
0.01bn
4.34bn
0.00bn
0.87bn
0.03bn
0.03bn
0.02bn
0.18bn
0.05bn
1.11bn
0.54bn
0.03bn
0.08bn
© 2015 KPMG LLP, a UK limited liability partnership, and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity.
67% of Illicit
Whites brand
flows were
concentrated in
five countries
2014 saw the highest percentage of
Illicit Whites brand flows in the study
1...,2,3,4,5,6,7,8,9,10 12,13,14,15,16,17,18,19,20,21,...336
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